Do you already know Microbiome Friendly Beauty?

Microbiome friendly is THE new trend in the cosmetics industry. But what exactly is the microbiome?

The term microbiome refers to the sum of all microorganisms, i.e. microorganisms such as bacteria, that are located in a specific habitat. In our case, those in the human body.


Since the invention of soap, we have been doing everything we can to destroy these microorganisms on our skin: the bacteria, fungi and viruses that keep us and our skin healthy. We are only talking about bacteria, viruses etc. that belong to our natural skin flora, not pathogens.

Although the term "microbiome" is new territory for many, the cosmetics industry is already working intensively on this topic. Numerous so-called microbiome-friendly products are flooding the cosmetics market. The problem with this is that there is no control authority behind it.

With products that are not specifically targeted at the microbiome, we don't even know what effects they have on our little co-inhabitants. This is because products like deodorants, creams, soaps and more often contain antibacterial agents that damage them.

But that is to be an end now. The "Microbiome-friendly" seal is a holistic approach that takes into account the whole body and even these little companions that live with us. "Microbiome-friendly" has developed the first and only microbiome test that provides clarity. In summary, the product must not have a negative impact on the known microbes of the skin microbiome.

If a product passes the test, it is allowed to carry the "Microbiome-friendly" seal of approval.

These standards are intended to bring clarity to this confusing market. Because when it comes to our health, we should know what the products do to our skin.

One of our brand partners from the very beginning has been successfully tested for the "Microbiome-friendly" seal: Codex Beauty. The company stands for selected ingredients, sustainable packaging, plant-based preservatives and a high level of environmental awareness.